Like so many directors, Ernest Desumbila got into making films through chance. Mind’s Eye’s latest signing started his career as a graphic designer working for brands like Nike and Vueling, but it was when he began designing for the infamous clubs of Ibiza that his love of cinema got a chance to flourish.
Branching out from his graphic design gig, he soon began directing promos for Amnesia’s club night, Matinée. That kicked off a new career for him directing music videos, where he developed his skills. His latest film for Amnesia – a commercial for a fantastical energy drink called Ibizious – has earned over a million views on YouTube, which has got to count for something these days.