The Montana Meth Project is a large-scale prevention program aimed at reducing Meth use through public service messaging, public policy, and community outreach. Central to the integrated, research-based campaign is MethProject.org, a definitive source for information about Meth for teens. MethProject.org is supported by hard-hitting television, radio, print, online, mobile, and social media campaigns that communicate the risks of Meth use.
The Meth Project has been credited with significant declines in Meth use, and was named the 3rd most effective philanthropy in the world by Barron’s. Since the Project first launched in Montana in 2005, teen Meth use has declined 63% in Montana6 , 65% in Arizona7 , and 50% in Idaho8 . Currently, eight state affiliates in Colorado, Georgia, Hawaii, Idaho, Montana, and Wyoming implement the Meth Project prevention programs in their states.
The Meth Project’s campaigns have been cited for their uncompromising approach and demonstrated impact, having won 50 awards, including 11 Gold ADDY Awards, 19 Silver ADDY Awards, 2 Gold Effie Awards, and the Cannes Lions Award at the Cannes International Advertising Festival.