If you’ve seen or heard the phrase “Dilly Dilly” at your local pub or on social media in the last few weeks, you can thank Bud Light for turning the phrase into a cultural phenomenon. The company launched a series of ads created by the Wieden+Kennedy ad agency that has gone viral, thanks to their constant appearances during commercial breaks in NFL and college football games.
You can thank this man for the “Dilly Dilly” campaign. He’s the Chief Marketing Officer of AB InBev.
“Dilly Dilly” doesn’t mean anything” says Miguel Patricio. “That’s the beauty of it. I think that we all need our moments of nonsense and fun. And I think that “Dilly Dilly,” in a way, represents that. A lot of people asked me, “How did you approve that?”